By:  Laurel Ostfield ,  Emmanuel Caisse  and  Sumi S hanmuganathan Recently, our founders at  PredictEdge  and  996 Advisors  came together for a standing-room-only session at the  Next Campaign  Summit titled  Building Trust in the Age of Anti-Trust . It wasn’t designed as a lecture, but as a pressure test because trust is no longer the backdrop to our work. It’s the bottom line. Amidst the first snowstorm of the year, campaign operatives, government relations professionals,

The Toronto Sun featured data from 996 Advisors in an opinion piece by columnist Warren Kinsella, highlighting the importance of preserving Canada’s economic and social fabric. Check out Warren's column from Feb 2025. KINSELLA: Preserving Canada must be our highest objective The column is referring to data from our series on the 51st state where we analyzed how Canadians reacted to Trump's calls for Canada to join the US. You can read the full analysis from our article, The

Learn how predictive analytics helps brands anticipate reputational risks before launching campaigns. Discover data-driven strategies to forecast backlash, protect brand equity, and navigate cultural flashpoints.

Learn how global reputation management and predictive analysis protect enterprise value. Explore 996 Advisors’ Circle of Influence methodology for proactive risk mitigation.

Budget rollouts in Canadian politics are prime time for storytelling. Governments frame prudence, while oppositions cry waste. Prime Minister Mark Carney’s Canada 2025 budget , tabled on November 4th, promised a 'transformational' budget while signaling that 'sacrifices' were ahead. The Conservative Party of Canada (CPC) , led by Pierre Poilievre , launched an aggressive counterattack. They warned of affordability risks for everyday Canadians driven by poor Liberal management

In the hyper-connected world of modern politics, borders feel more like suggestions than barriers—especially when it comes to narrative control. While many focus on China or India, Mark Carney's whirlwind White House visit with Donald Trump reveals the complexities of international diplomacy. This meeting serves as a stark reminder: foreign leaders are scripting the stories that dominate Canadian headlines, social feeds, and dinner-table debates. We ran our AI powered reputat

A dramatic spike in online and media mentions of Antifa in Canada, triggered by U.S. President Donald Trump's recent executive order designating the group as a terrorist organization, has ignited debates over its nature and potential implications for Canada. Analyzing the Antifa Narratives in Canada Chart depicting the spike in Canadian media and social media mentions of Antifa narratives from September 2024 to September 2025, highlighting various framings including "ideology

A Shaky Launch Announced in late August, the Major Projects Office has encountered turbulence. Meanwhile, Build Canada Homes, which allocates $13 billion for 4,000 modular homes, has received a better reception. However, it is not immune to skepticism. Canadian politics were on full display with viral posts on X suggesting that each home will cost $3.25 million. This figure is misleading, as the $13 billion budget covers more than just the homes. Such claims have fed into an

Canada’s immigration narrative, once a source of national pride, is fraying. Immigrants contribute to economic growth, enrich cultural diversity, and fill critical talent gaps, yet only 2% of traditional and social media coverage highlights these benefits. For policymakers and voters, the urgency is clear: Canada must rebuild a cohesive Canadian identity to preserve unity and leverage diversity. Eroding Positive Impressions of Immigration in Canada Immigrants counter Canada’s

The Back-to-Work Order On August 16, 2025, Minister of Labour Patty Hadju announced a back-to-work order for the ongoing Air Canada flight attendant strike. The goal was to resolve the labor dispute swiftly. However, this decision seems to have misjudged Canadian public opinion. Many Canadians are supporting the flight attendants rather than the union or management. This highlights concerns over unfair work practices, particularly the policy of not paying flight attendants un

Canada’s new media landscape is evolving rapidly, with independent voices on YouTube and TikTok driving a dynamic shift. In July 2025, left-leaning YouTube channels saw faster follower growth than right-leaning ones, signaling rising demand for progressive perspectives. However, right-leaning voices, like Moose on the Loose, dominate total views, reflecting their established audiences and polished content. On TikTok, traditional media and independent creators are vying for in

In our Spin Nation episode titled: USA vs Canada: Mining Narratives Uncovered , Lisa Ross, CFO from Revival Gold , posed the central question: Do people still see mining as a dirty business? The data suggests a nuanced answer. In the U.S., the conversation around mining has grown significantly. Former President Trump dominated 12% of the narrative—largely due to his “drill, baby, drill” rhetoric and deregulation agenda. This political shift has brought mining into mainstream

996 Advisors dove into the data behind two dominant narratives in Canada emerging from the Israel-Iran War: anti-Israel sentiment tied to accusations of genocide and anti-Iran sentiment linked to terrorism.

Updated List of the Top Canadian News Podcasts

This week on the Spin Nation Podcast we looked into the fiery reactions to Bill C-2, Canada’s new Strong Borders Act. This legislation, aimed at bolstering border security, has sparked a dynamic conversation across news and social media—offering a rare glimpse into how opinions are forming before they solidify in polls.  What the Data Reveals Our analysis cuts through the noise, comparing traditional media with social platforms like X. News outlets focus heavily on immigrati

Canada's Pipelines used to be ignored, but we have recently changed our tune. From Jan 2023 to May 2025, Canadian perceptions of pipelines shifted sharply, favouring economic gains over environmental protections. Data shows pipelines are now seen as an economic lifeline, fueled by U.S. tariff threats and Alberta’s savvy advocacy. While this strengthens Canada’s energy security, it marginalizes climate concerns and Indigenous rights, highlighting a missed chance to balance eco

The White House Mark Carney’s White House visit on May 6, 2025, generated significant buzz. 996 Advisors ran an AI sentiment analysis of over 475,000 pieces of content from the past 24 hours to asses if public perception of the visit was a success: Sentiment analysis reveals mixed public opinion on Mark Carney's White House visit, with the most positive reactions from news outlets (79.9%) and Reddit (66.1%), while Twitter shows the highest negative sentiment (47.7%). Traditio

Dive into the final week of the 2025 Canadian election with our in-depth analysis of the Liberal and Conservative platforms. Explore the controversies, social media dynamics, and trust issues shaping voter decisions.

The 2025 Canadian federal election campaign reached a critical juncture with the English-language Leaders’ Debate on April 17, 2025. As Liberal Leader Mark Carney, Conservative Leader Pierre Poilievre, NDP Leader Jagmeet Singh, and Bloc Québécois Leader Yves-François Blanchet faced off, Canadians took to social media platforms to voice their reactions. By tracking conversations on X, Bluesky, and Reddit under hashtags #Debates2025 and #Debatdeschefs, we captured a sampling of

The Canadian French Language Debate: A Civil Exchange of Ideas The recent French language debate among Canadian political leaders was described by some French-language commentators on social media as resembling a Sunday family supper—a setting where polite, wide-ranging discussions unfold with diverse perspectives. This characterization aptly captures the tone of the debate, which was marked by civility and a lack of significant controversy. To assess Canadians’ reactions to