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2025 Canadian Election Leaders’ Debate: Tariffs & Interruptions
The 2025 Canadian federal election campaign reached a critical juncture with the English-language Leaders’ Debate on April 17, 2025. As...
lostfield
11 minutes ago3 min read
12 views
0 comments

Canadian Election 2025: French Language Debate or Sunday Family Supper
The Canadian French Language Debate: A Civil Exchange of Ideas The recent French language debate among Canadian political leaders was...
lostfield
1 day ago2 min read
1,179 views
0 comments


Canadian Election 2025: Division Escalates
Canada’s election sees “traitor” mentions hit 28K, targeting Carney most. Separatist talk surges, threatening unity.
lostfield
Apr 83 min read
19 views
0 comments

Canadian Election 2025 – A Tale of Two Electoral Parties
Conservatives focus on attacking Carney, while Liberals defend Canada from Trump. Both parties need to pivot to key voter concerns.
lostfield
Apr 14 min read
66 views
0 comments


Traitor Talk: Is the Canadian Election Becoming Less Polite?
Are Canadians Becoming Less Polite? Canada’s election season has kicked off, as the three major parties roll out their platforms and...
lostfield
Mar 242 min read
39 views
0 comments


What’s Shaping Public Perception and is Grok Becoming a Source of Truth in the Upcoming Canadian Election
AI's idea of what a Canadian election looks like! With a federal election on the horizon, the three major political parties are...
lostfield
Mar 133 min read
46 views
0 comments

Trump & Mike Myers: The Power of Video
Canadians defiant in the face of Trump tariffs The conversation around Canada potentially becoming the 51st state has been reignited by...
lostfield
Mar 43 min read
31 views
0 comments

Trolling and Shopping: What Canadians are saying about the 51st state on BlueSky and Reddit
From Trolling Trump to National Pride, Canadians Speak Out on Being Called the 51st State In honour of Canada’s 4 Nations overtime win...
lostfield
Feb 253 min read
107 views
0 comments

The Crack in the Wall: What Canadians are Saying on Social Media About Trump's 51st State Proposal
A mix of local, foreign and bot influence campaigns are underway As a proud Canadian company, 996 Advisors has been closely monitoring...
lostfield
Feb 193 min read
84 views
0 comments


What Reputation Risks Are There?
There are a number of different definitions of reputation risk , but at its core, it rests on how the stakeholders you care about...
lostfield
Dec 18, 20243 min read
8 views
0 comments

How to Mitigate Reputation Risk
What is Reputation Risk Management? Reputation is how a company is perceived in the eyes of its different stakeholders. Always...
lostfield
Oct 29, 20242 min read
6 views
0 comments


What is Reputation Risk?
What is Reputation and why should all companies care about it. Reputation is how a company is perceived in the eyes of its different...
lostfield
Oct 23, 20243 min read
9 views
0 comments

White Paper: ESG Communications in a Polarized World
October 2024 Introduction Only a few years ago, MNCs who were first to market with their net zero and climate announcements were met...
lostfield
Sep 30, 20245 min read
70 views
0 comments

Beware the Reputation Risk from Within
When employees become so disillusioned they turn into whistleblowers, their ability to cause reputational damage should not be...
lostfield
Aug 12, 20242 min read
16 views
0 comments

Announcement: 996 Advisors Appointment as Senior Research Fellows
996 Advisors Co-founders Laurel Ostfield and Emmanuel Caisse have been appointed Senior Research Fellows of The Conference Board's China...
lostfield
Jul 11, 20241 min read
66 views
0 comments


My Biggest Data Goofs
PR performance is a hot topic with many of our clients trying to find ways to demonstrate value to their boss. I have spent about a...
lostfield
Jun 21, 20242 min read
29 views
1 comment


Top 5 Reputation Risk Blind Spots
Here are 5 common blind spots that are causing companies to incur reputation damage. Being swayed by trends to comment on topics that...
lostfield
Jun 11, 20242 min read
50 views
0 comments

AI Chatbots are not ready for consumer deployment
Just a sample of many horror stories: https://www.bbc.com/travel/article/20240222-air-canada-chatbot-misinformation-what-travellers-shoul...
ecaisse
May 14, 20241 min read
11 views
0 comments


Trump in the White House: Why corporates should think twice before commenting on geopolitical and social issues
Trump is coming back to the White House, and companies are preparing for a decidedly different tone that will lean away from DEI and...
lostfield
Apr 15, 20243 min read
53 views
0 comments

Why is PR Measurement still in the medieval age?
Episode 1 - A disconnect from situational awareness and business objectives Media monitoring tools have been a staple for decades, widely...
ecaisse
Mar 25, 20241 min read
348 views
0 comments
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