Reputation Risk and Strategic Decision Support
Grounded in our reputation risk framework, we work with leaders on an ongoing basis to identify when emerging narratives risk constraining their future decisions, and help them act while they still have credible and preferable options.
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We use predictive analysis and expert judgment to support leaders at critical decision moments — whether assessing emerging exposure, aligning internally on risk thresholds, or responding when narrative pressure accelerates.
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When Organizations Engage 996 Advisors
Organizations typically engage us:
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Ahead of major strategic decisions or public announcements
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When entering new or politically sensitive markets
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During periods of regulatory, geopolitical, or social volatility
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When internal signals suggest rising reputational risk but impacts are unclear
Our role is not to manage messaging, but to provide decision‑makers with the insight required to act with confidence.
Case Studies: Applying the Framework
Our case studies demonstrate how reputation risk dynamics shape real‑world outcomes — from geopolitical backlash to investment perception and public trust.
Each case illustrates how changes in Momentum, Authority, or Perception & Polarization influenced stakeholder response and organizational risk.
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CASE STUDY: Concerns About Geopolitical Backlash
Companies often highlight geopolitical instability, such as trade disputes, sanctions, or political unrest, as external risks to their reputation. These events can disrupt markets, alienate customers, or associate a company with controversial issues, damaging its brand. Navigating these moments can be very tricky.
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We helped a CPG company navigate geopolitical reputation risk.
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CASE STUDY: Identifying Product
Development Opportunities
By analyzing customer and market trends, we can uncover areas of improvement that directly address customer needs. This data approach not only enhances product offerings but also fosters greater trust with customers, as they felt their voices were heard and valued.
Read how we helped a beauty brand integrate insights from analytics to create products that resonates more deeply customers..
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CASE STUDY: Always Reactive Instead of Proactive
Waiting for a crisis to affect your brand is not only time-consuming but also costly. By proactively managing reputational risks before they escalate, you assert control over your brand's future. Anticipating and monitoring emerging risks allows you to build resilience and mitigate future damage.​
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We helped a bank understand the reputational impact of investing in a development project.
The 996 Advisors Method
To manage reputation effectively, leaders need insight grounded in how stakeholders actually think, feel, and respond — not assumptions.
We combine AI‑powered analytics with expert interpretation to:
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Detect emerging reputational signals early
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Understand who influences perception and why
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Anticipate how narratives may evolve over time
This structured approach allows organizations to move from reactive reputation management to proactive reputation risk governance.
Get a Clear View of Your Reputation Risk
If you are facing complex decisions and need clarity on how reputation may shape outcomes, we can help.
Request a free reputation risk assessment to understand where risk is emerging and how it may impact your organization.
