Learn how global reputation management and predictive analysis protect enterprise value. Explore 996 Advisors’ Circle of Influence methodology for proactive risk mitigation.

What is Reputation and why should all companies care about it. Global reputation management is how a company is perceived in the eyes of its different stakeholders across borders and markets.  Always recognized as important, corporate reputation is still seen as nebulous because its business impact is difficult to measure and accountability is often decentralized across the organization. Companies who have a clear grasp of their reputation risk are assessing it in the context

Here are 5 common blind spots that are causing companies to incur reputation damage.   Being swayed by trends to comment on topics that have little to no connection to the company's mission or value. ---> Leaves the company vulnerable to making a misstep because they don't have all the facts or knowledge, and sets an expectation the company will take action on the issue. If no action is forthcoming, then the reputational impact is worse.   2. Letting the opinion of the lo