Learn how predictive analytics helps brands anticipate reputational risks before launching campaigns. Discover data-driven strategies to forecast backlash, protect brand equity, and navigate cultural flashpoints.

Just a sample of many horror stories: https://www.bbc.com/travel/article/20240222-air-canada-chatbot-misinformation-what-travellers-should-know https://www.businessinsider.com/parcel-delivery-firm-pr-nightmare-ai-chatbot-cusses-mocked-company-2024-1 https://futurism.com/catholics-defrock-ai-priest-hallucinations If you’re still going to risk it, make sure to have a media and #socialistening on alert, and a #crisisplan ready! Your crisis plan should have key actions pre-approv

Episode 1 - A disconnect from situational awareness and business objectives Media monitoring tools have been a staple for decades, widely integrated into communication departments' workflows. However, these tools mainly focus on measuring outputs, such as the number of generated stories and the quality of key messages reaching target audiences. While output measurement is straightforward, it offers limited insights into the impact of the work and informing communication strat

996 Advisors was hosted by  The Conference Board 's China Centre last year to talk about how MNCs can use data to better equip themselves to manage geopolitical reputation risk. Below are 5 key takeaways for businesses operating in a global context: 1) Building business resilience against geopolitical volatility has become increasingly important for MNCs. Besides contending with the impact of policies and regulations driven by national security concerns, and with rising risks