By:  Laurel Ostfield ,  Emmanuel Caisse  and  Sumi S hanmuganathan Recently, our founders at  PredictEdge  and  996 Advisors  came together for a standing-room-only session at the  Next Campaign  Summit titled  Building Trust in the Age of Anti-Trust . It wasn’t designed as a lecture, but as a pressure test because trust is no longer the backdrop to our work. It’s the bottom line. Amidst the first snowstorm of the year, campaign operatives, government relations professionals,

There are a number of different definitions of reputation risk , but at its core, it rests on how the stakeholders you care about perceive you company. Do they think you are doing the right thing or not. Defining "the right thing" is where things get complicated in global reputation management because it will differ across stakeholders.  If you are working across different countries, it becomes even more difficult as values and culture will also influence their perspective. I

What is Reputation Risk Management? Reputation is how a company is perceived in the eyes of its different stakeholders.  Always recognized as important, corporate reputation is still seen as nebulous because its business impact is difficult to measure and accountability is often decentralized across the organization.   How to Manage Reputation Risk Companies who have a clear grasp of their reputation risk are assessing it in the context of the  business environment they are o

October 2024 Introduction Only a few years ago,  MNCs who were first to market with their net zero and climate announcements were met...

When employees become so disillusioned they turn into whistleblowers, their ability to cause reputational damage should not be underestimated.   Let's explore why employees are the forgotten stakeholder group when it comes to reputation risk, and why it is harder to manage and track reputation risk from within.   When accusations come from internal voices, they have a lot more credibility since employees are deemed to have inside knowledge on what the company is actually up t

PR performance is a hot topic with many of our clients trying to find ways to demonstrate value to their boss. I have spent about a decade on this journey and am sharing where I goofed up so you can learn from my mistakes. Much of my learning has been incorporated into our Reputation Risk Framework. If you want to dig deeper into real-world applications, I suggest you check it out.   Sharing too many performance metrics with the President.  My heart was sinking because I cou

If the answer is no, there could be a reputation risk management gap in your business.   Quite often we see accountability for reputation risk is diffused across departments and lines of business because, "everyone is responsible for protecting the company's reputation".  This is true because the decisions that impact reputation are often decentralized to different business lines and market leaders. But it also begs the question of who is actively monitoring and managing repu

Ask an in-house communicator if they feel recognized for the scope and scale of work they deliver protecting and promoting their company's reputation and you'll probably get an eye roll. What we hear from clients is the value of the reputation advice provided is appreciated, but requests come last minute and once the issue or campaign is over, the work the communications team contributed is not formally reported, especially if the advice focuses on preventing a reputation ris