Canada's Pipelines used to be ignored, but we have recently changed our tune. From Jan 2023 to May 2025, Canadian perceptions of pipelines shifted sharply, favouring economic gains over environmental protections. Data shows pipelines are now seen as an economic lifeline, fueled by U.S. tariff threats and Alberta’s savvy advocacy. While this strengthens Canada’s energy security, it marginalizes climate concerns and Indigenous rights, highlighting a missed chance to balance eco

The White House Mark Carney’s White House visit on May 6, 2025, generated significant buzz. 996 Advisors ran an AI sentiment analysis of over 475,000 pieces of content from the past 24 hours to asses if public perception of the visit was a success: Sentiment analysis reveals mixed public opinion on Mark Carney's White House visit, with the most positive reactions from news outlets (79.9%) and Reddit (66.1%), while Twitter shows the highest negative sentiment (47.7%). Traditio

Dive into the final week of the 2025 Canadian election with our in-depth analysis of the Liberal and Conservative platforms. Explore the controversies, social media dynamics, and trust issues shaping voter decisions.

The 2025 Canadian federal election campaign reached a critical juncture with the English-language Leaders’ Debate on April 17, 2025. As Liberal Leader Mark Carney, Conservative Leader Pierre Poilievre, NDP Leader Jagmeet Singh, and Bloc Québécois Leader Yves-François Blanchet faced off, Canadians took to social media platforms to voice their reactions. By tracking conversations on X, Bluesky, and Reddit under hashtags #Debates2025 and #Debatdeschefs, we captured a sampling of

The Canadian French Language Debate: A Civil Exchange of Ideas The recent French language debate among Canadian political leaders was described by some French-language commentators on social media as resembling a Sunday family supper—a setting where polite, wide-ranging discussions unfold with diverse perspectives. This characterization aptly captures the tone of the debate, which was marked by civility and a lack of significant controversy. To assess Canadians’ reactions to

Canada’s election sees “traitor” mentions hit 28K, targeting Carney most. Separatist talk surges, threatening unity.

Conservatives focus on attacking Carney, while Liberals defend Canada from Trump. Both parties need to pivot to key voter concerns.

Are Canadians Becoming Less Polite? Canada’s election season has kicked off, as the three major parties roll out their platforms and pitch their leaders as the nation’s next big hope. From bold promises to sharp jabs, the race is heating up fast. We’ll be diving into the action—breaking down which messages are striking a chord with voters, which attacks are landing, and which policies are picking up steam. We want to know what’s resonating with voters—and whether a nastier

AI's idea of what a Canadian election looks like! With a federal election on the horizon, the three major political parties are ratcheting up their campaigns. With Carney now installed as the new Liberal leader, we wanted to see how the parties’ messaging strategies are battling it out in the social sphere. Each party will be working to position their leader as the most effective choice against an aggressive Trump presidency with a platform that can build a more resilient eco

Canadians defiant in the face of Trump tariffs The conversation around Canada potentially becoming the 51st state has been reignited by recent events. Trump's Congressional speech, Trudeau's response to tariffs, Homeland Security Director Kristi Noem's comments referring to Canada as the 51st state, and even Mike Myers' "elbows up" call on SNL have stirred strong reactions. Trump's March 3 announcement of 25% tariffs on Canadian products, prompting retaliatory measures and st

From Trolling Trump to National Pride, Canadians Speak Out on Being Called the 51st State In honour of Canada’s 4 Nations overtime win last week, we took a quick look at how the conversation played out online. Just before the Thursday game, both White House Press Secretary Leavitt and Trump himself on Truth Social took the time to troll Canada in the upcoming finals, again calling Canada the “51st state”. But, immediately after McDavid’s overtime goal, Canadians flipped the s

Learn how predictive reputation analysis and AI-powered insights help brands anticipate and manage risk in the 51st state conversation

There are a number of different definitions of reputation risk , but at its core, it rests on how the stakeholders you care about perceive you company. Do they think you are doing the right thing or not. Defining "the right thing" is where things get complicated in global reputation management because it will differ across stakeholders. If you are working across different countries, it becomes even more difficult as values and culture will also influence their perspective. I

What is Reputation Risk Management? Reputation is how a company is perceived in the eyes of its different stakeholders. Always recognized as important, corporate reputation is still seen as nebulous because its business impact is difficult to measure and accountability is often decentralized across the organization. How to Manage Reputation Risk Companies who have a clear grasp of their reputation risk are assessing it in the context of the business environment they are o

What is Reputation and why should all companies care about it. Global reputation management is how a company is perceived in the eyes of its different stakeholders across borders and markets. Always recognized as important, corporate reputation is still seen as nebulous because its business impact is difficult to measure and accountability is often decentralized across the organization. Companies who have a clear grasp of their reputation risk are assessing it in the context

October 2024 Introduction Only a few years ago, MNCs who were first to market with their net zero and climate announcements were met...

When employees become so disillusioned they turn into whistleblowers, their ability to cause reputational damage should not be underestimated. Let's explore why employees are the forgotten stakeholder group when it comes to reputation risk, and why it is harder to manage and track reputation risk from within. When accusations come from internal voices, they have a lot more credibility since employees are deemed to have inside knowledge on what the company is actually up t

996 Advisors Co-founders Laurel Ostfield and Emmanuel Caisse have been appointed Senior Research Fellows of The Conference Board's China...

PR performance is a hot topic with many of our clients trying to find ways to demonstrate value to their boss. I have spent about a decade on this journey and am sharing where I goofed up so you can learn from my mistakes. Much of my learning has been incorporated into our Reputation Risk Framework. If you want to dig deeper into real-world applications, I suggest you check it out. Sharing too many performance metrics with the President. My heart was sinking because I cou

Here are 5 common blind spots that are causing companies to incur reputation damage. Being swayed by trends to comment on topics that have little to no connection to the company's mission or value. ---> Leaves the company vulnerable to making a misstep because they don't have all the facts or knowledge, and sets an expectation the company will take action on the issue. If no action is forthcoming, then the reputational impact is worse. 2. Letting the opinion of the lo