From Trolling Trump to National Pride, Canadians Speak Out on Being Called the 51st State In honour of Canada’s 4 Nations overtime win last week, we took a quick look at how the conversation played out online. Just before the Thursday game, both White House Press Secretary Leavitt and Trump himself on Truth Social took the time to troll Canada in the upcoming finals, again calling Canada the “51st state”. But, immediately after McDavid’s overtime goal, Canadians flipped the s

Learn how predictive reputation analysis and AI-powered insights help brands anticipate and manage risk in the 51st state conversation

Trump is coming back to the White House, and companies are preparing for a decidedly different tone that will lean away from DEI and globalization towards a more conservative and America First narrative. Already, major companies are examining their role in the public discourse, and it will be interesting to see if the same pressure we observed over the past four years for corporates to respond on social and geopolitical issues will continue to be as intense. Communicating a