Just a sample of many horror stories: https://www.bbc.com/travel/article/20240222-air-canada-chatbot-misinformation-what-travellers-should-know https://www.businessinsider.com/parcel-delivery-firm-pr-nightmare-ai-chatbot-cusses-mocked-company-2024-1 https://futurism.com/catholics-defrock-ai-priest-hallucinations If you’re still going to risk it, make sure to have a media and #socialistening on alert, and a #crisisplan ready! Your crisis plan should have key actions pre-approv

Trump is coming back to the White House, and companies are preparing for a decidedly different tone that will lean away from DEI and globalization towards a more conservative and America First narrative. Already, major companies are examining their role in the public discourse, and it will be interesting to see if the same pressure we observed over the past four years for corporates to respond on social and geopolitical issues will continue to be as intense. Communicating a

A disconnect between situational awareness and business objectives Media monitoring tools have been a staple for decades, widely integrated into communication departments' workflows. However, these tools mainly focus on measuring outputs, such as the number of generated stories and the quality of key messages reaching target audiences. READ MORE: Application of predictive analytics in reputation risk While output measurement is straightforward, it offers limited insights into

If the answer is no, there could be a reputation risk management gap in your business. Quite often we see accountability for reputation risk is diffused across departments and lines of business because, "everyone is responsible for protecting the company's reputation". This is true because the decisions that impact reputation are often decentralized to different business lines and market leaders. But it also begs the question of who is actively monitoring and managing repu

Ask an in-house communicator if they feel recognized for the scope and scale of work they deliver protecting and promoting their company's reputation and you'll probably get an eye roll. What we hear from clients is the value of the reputation advice provided is appreciated, but requests come last minute and once the issue or campaign is over, the work the communications team contributed is not formally reported, especially if the advice focuses on preventing a reputation ris

996 Advisors was hosted by The Conference Board 's China Centre last year to talk about how MNCs can use data to better equip themselves to manage geopolitical reputation risk. Below are 5 key takeaways for businesses operating in a global context: 1) Building business resilience against geopolitical volatility has become increasingly important for MNCs. Besides contending with the impact of policies and regulations driven by national security concerns, and with rising risks