Just a sample of many horror stories: https://www.bbc.com/travel/article/20240222-air-canada-chatbot-misinformation-what-travellers-should-know https://www.businessinsider.com/parcel-delivery-firm-pr-nightmare-ai-chatbot-cusses-mocked-company-2024-1 https://futurism.com/catholics-defrock-ai-priest-hallucinations If you’re still going to risk it, make sure to have a media and #socialistening on alert, and a #crisisplan ready! Your crisis plan should have key actions pre-approv